Nurudeen Adewumi (Portfolio)

  Three friends, Sam, Lisa, and Dave, are at a coffee shop one peaceful evening, buzzing with excitement. They’ve been building an app they believe will change how people track their personal finances.  After months of long nights, they finally have a prototype, and they’re thrilled. But there’s one thing missing — cash.  Their pockets are shallow, and the road ahead is long and costly. So, they decide to take the plunge and find investors to help them grow their app. But there's a problem: getting venture capital in today’s market is tough. Investors are pickier than ever, only putting their money into startups with rock-solid foundations.  To attract venture capital, startups need more than just a good idea; they need a strategy, a story, and sometimes, a little magic.  Let’s break down how Sam, Lisa, and Dave — and any startup out there — can make a powerful impression on investors. 1. Get to Know the Venture Capital Landscape Before diving headfirst into the...

  There's this small business owner in Lagos named Tobi. He sells trendy, custom-designed t-shirts that customers love.  But there’s what he suffered: keeping track of orders, answering endless customer questions, and managing payments.  So, good for him—he hears about WhatsApp for Business, which lets him sell directly on the app, and decides to give it a try.  Tobi’s story isn’t unique. Small business owners everywhere are discovering the many benefits of WhatsApp selling—and how it can truly be a game-changer for their growth and peace of mind. WhatsApp isn’t just for chatting with friends or sharing photos anymore. For small business owners like Tobi, it’s become a powerful tool for managing orders, payments, and customer interactions all in one place.  At Vendy, we provide a platform that makes it even easier to set up a virtual shop on WhatsApp, with features like automatic invoicing, in-app payments, and delivery options.  You can keep it simple and ...

  Imagine this: It’s New Year’s Eve, and you’re out with friends, talking about the big plans for the year.  One friend says, “This is the year I’m finally going to save!” Everyone laughs, knowing how many times they’ve heard that one.  But this time, they mean it – no more “wishful thinking” savings plans. Instead, everyone around the table has set serious financial goals.  They all want to save, spend less, and maybe even make their money grow. So how can we make that happen in 2024, especially with rising costs everywhere? Well, whether you're saving for an emergency, a vacation, or just a rainy day, it doesn’t have to be complicated. In this guide, we’ll talk about realistic, smart ways to save that anyone can start.  And hey, if saving sounds as fun as watching paint dry, we’ll make it interesting with ideas like “no-spend challenges” and group savings options that turn saving into a shared mission.  Plus, I’ll introduce you to Chequemate – a savings...

  There’s a special kind of stress that comes with sending money back home from abroad.  For so many people, supporting loved ones in Nigeria is more than just a monthly bill; it’s a lifeline. But when hefty transfer fees and unfavorable exchange rates enter the picture, it can feel like a tug-of-war between helping family and stretching every dollar.  And if you’ve ever been hit with a surprise fee or two, you know the frustration of watching your hard-earned cash shrink on its journey home. At Afriex, we get it. We’ve been on both ends of those transfers, and we know firsthand the worry and the wait that comes with them.  Our mission? To make sending money from the U.S. to Nigeria cost-effective, simple, and fast. Just like sending a text.  With Afriex, you can say goodbye to hidden fees and hello to more of your money reaching the people who matter most. Let’s dive into the cost-effective ways to send money from the U.S. to Nigeria and how Afriex can make it ...

  In the SaaS world, key performance indicators, or KPIs, are like the pulse of your business.  You know those moments when you get a quick health check-up, and the doctor says, "Just need a few numbers to see how you're doing"? KPIs are exactly that for a SaaS business – they tell you if your product’s thriving, what’s lagging, and where you need a little TLC.  Now, imagine having real-time access to those numbers, like watching your own “SaaS heartbeat” every second. That’s where real-time event tracking steps in.  With the right tool, you don’t have to wait until the end of the month to know if customers are happy, if revenue is growing, or if there’s a bug causing headaches.  With LogSnag, we make this all happen. You get a live, moment-by-moment snapshot of your most crucial SaaS metrics. So, let’s dive into the must-watch KPIs that can keep your SaaS product in tip-top shape, making sure you’re not just in the game, but at the top of it.  And if you’...

Tech is moving faster than a speeding bullet, and with every year comes new changes.  If you're thinking about starting a tech career or leveling up your current one, now’s the perfect time to know what jobs are hot.  The most in-demand tech jobs in 2024 are shaping the future of industries everywhere - from healthcare and finance to gaming and retail. But let’s be real: deciding where to focus your energy can feel like trying to find the best food truck at a busy festival.  You want the one with the tastiest treats, right? Well, think of this blog post as your “menu” of the tastiest tech careers you should consider.  I’ve done the research, I’ve looked at the trends, and I’m here to give you the lowdown on which roles are set to explode in 2025.  Good news: Transition School offers courses to help you snag one of these roles! Let’s dive into the top tech roles of 2024, the ones you’ll want to keep an eye on if you’re chasing fast-growing tech careers. What Are ...

  We’ve all heard the saying, “You need money to make money,” but in today’s world, that’s only half the truth. You also need ACCESS , and that’s where the game really changes.  I remember growing up in Nigeria and hearing people talk about investing in stocks or real estate like it was a secret club for the wealthy.  It seemed so out of reach, a mystery locked behind iron doors of traditional brokers.  But then, something like GetEquity comes along and swings those doors wide open, saying, “Come on in, we’ve saved you a seat!”  GetEquity is an online investment platform that connects you to a variety of investment options, from real estate to mutual funds, and even startups. It’s designed to make investing more accessible, whether you’re just starting or already experienced.  But how does GetEquity compare to traditional brokers, and which one is right for you? Let’s dive into the details - no big confusing words, just straight talk. What is GetEquity? Ima...

  Starting a business feels a lot like setting sail on a vast ocean with only a small boat and a compass. You know where you want to go, but the waves can be unpredictable, and resources are limited. Every penny counts.  That’s why startup founders need every tool in the book to manage their finances - and one of the most underrated tools is the corporate card .   At first glance, a corporate card might seem like just another shiny piece of plastic, but for startups, it’s a financial lifeline that keeps things running smoothly.  From tracking expenses to helping with cash flow, corporate cards offer more than convenience - they can truly fuel a business’s growth.  And the numbers back it up: According to a recent study by Startup Genome , 90% of startups that prioritize financial management early on are more likely to survive the unpredictable waves of their first few years. So, let’s dive deeper into why corporate cards, like the ones offered by Graph , a ...

Freelancing, in many ways, is like driving down a long road. One day, the skies are clear, and the traffic is smooth - you’re getting good gigs, pay is decent, and things are rolling along.  But just when you think you’ve got it all figured out, there’s a sharp turn ahead - a new technology, a shift in demand, or a more skilled competitor. And if you’re not careful, you could be left behind, staring at your rearview mirror, wondering what went wrong.  That’s why upskilling is crucial for freelancers to stay competitive, especially in 2024. The gig economy is booming, and the need to learn new skills has never been greater.   Platforms like Upskhill , an online marketplace that connects skilled professionals with businesses, have made it easier for freelancers to gain new expertise and boost their income.  Continuous learning is no longer just a nice-to-have; it's a must if you want to thrive and keep the wheels turning smoothly in the ever-changing freelance wor...

  In today’s digital world, influencers are everywhere - kind of like coffee shops on every street corner.  Some influencers are like your favorite local café (micro-influencers), while others resemble the massive coffee chains (macro-influencers). Both have their perks, but which one is the right fit for your brand? If you’re new to influencer marketing, you might feel like a kid in a candy store, overwhelmed by choices.  Should you go for a macro-influencer with hundreds of thousands of followers, or should you aim for a micro-influencer who has a smaller, but more engaged audience?  It’s a lot to think about, but don't worry - we’ll break it down for you. By the end of this post, you'll have a better idea of how micro-influencer marketing and macro-influencer marketing fit into your influencer marketing strategy. What Are Micro-Influencers? Imagine you’re at a party, and there's that one friend who seems to know everyone, but in a close-knit way.  They’re not...